Fortunately, creating such a plan is not 'incredibly' difficult and is doable even for amateurs. All you need is basic SEO knowledge, goal setting and good keyword research . How long does it take? Preparing a basic SEO plan - depending on the size of the website and the competitiveness of the industry - may take you from several to several hours. If you stick to our -step process, you'll save time because you'll learn what's really important in your basic strategy and what can be skipped initially. So let's get started! Here are steps to creating a good SEO strategy: . Prepare a technical website audit A technical website audit is the first step in creating your strategy.

This is an extremely important 'document' that explains the technical operation of the site and indicates what needs to be changed. SEO strategy - technical audit Such an audit identifies weak areas where your website is performing worse . One of its most important photo editor elements is the part devoted to the page loading speed and its performance results. If your site doesn't load fast enough or loads with errors, it will lead to an increase in your bounce rate. This, in turn, will result in a drop in search engine position in the near future when Web Vitals analysis is introduced . Conducting an audit and then repairing the errors that the audit revealed and improving the loading time will create a strong foundation for further activities included in the SEO strategy. 




Brainstorm Brainstorming is the basis for further planning. You can even say that without it, it will be difficult for us to take the next steps - including preparing a list of keywords and setting realistic goals. seo strategy - brainstorming Start by defining who your target group is, what their interests are and what they are looking for. This will allow you to create a list of topics related to the service or product you sell . These topics, in turn, will help you create your keyword list. Each of these topics is a pillar of sorts that serves as the basis for categorizing your keywords . If, for example, you sell swimming pools, the phrase swimming pools will certainly be one of such pillars. It can be divided into categories.