Which makes them brand ambassadors ; your closest circles. Demandingness is another characteristic of consumers according to the perspective of marketing .. Following this line, there is no way to talk about this marketing without talking about consumers .. fundamental characteristics of marketing . Now that we understand this concept much more, we could encompass the main characteristics of marketing . in : focuses on the customer to establish an emotional bond between them and the product or service; the second era of Marketing based on social networks where the consumer is the focal point of the company. refers to the new generation of marketing ideas emerging from the Internet age. The expression became popular in along with the idea of ​​Web .is a buzzword that is part of .


The business jargon of corporate work environments related Special Data to new marketing media. Who are the new consumers? As we have said previously, today's consumers are much more participatory in the market. Now, this very important character in commercial relations investigates, understands, analyzes and compares cost-benefits between various products and services. Thus, the . consumer is the central figure of the new marketing. The new era of the buyer has provided the possibility of expressing themselves and issuing their criticisms through the web. This situation changed the position of companies quite a bit. Now, if a consumer does not find support in the customer service provided by the company, they turn to social networks , blogs, comments on the company's website to express themselves.



Logically, if the feedback you share is positive, this can directly impact the company's position and its competitive advantage in the market. The situation can be even better if more people agree with your opinion. Are all consumers . consumers? No, not everyone manages to occupy this place. This is because many consumers only use the Internet to research information about brands, products and services. Consumer ., directly linked to marketing ., performs various actions on the web. In this way, use search engines and forums to research, interact, chat, ask for opinions, and interact to make purchasing decisions.