SSI score is to , the better you’re performing, as compared to your peers. A high SSI can impact how the algorithm distributes your content. LinkedIn recommends that industry leaders have an SSI score of greater than . You can check your own SSI here: https: www.linkedin.com sales ssi. It will look like this example: linkedin social selling index example Freshworks increased their SSI score by . to . % in three months. It became clear that content was key, so they created and shared relevant, authentic, and engaging industry content. They secured new leads, showing their efforts were successful. Increase Dwell time Dwell time refers to the amount of time a person spends on a LinkedIn post and whether the user is likely to engage with a post or not.

LinkedIn’s algorithm uses it as an important indicator of the Job Function Email List type of posts to display in users’s feeds. dwell time graph Source Create engaging posts that increase your dwell time. Combining storytelling techniques with emotional charge works best here. Build Engaged Personal connections The LinkedIn algorithm shows posts from personal connections first. These are the ones you’ve worked with and you recently interacted with. Building a large network and engaging with them is important to your success on the platform. Publishing content is not enough. You need to stay in touch and engage with your audience.



Engagement probability LinkedIn first checks your content if it violates any of their spam or community guidelines. Then it tests how many of your direct contacts interact with your post to see if it’s interesting enough to spread. Not all interactions are equally important. LinkedIn now prefers comments that show real thought, especially from people who work in the same area. Interest relevance The LinkedIn algorithm considers how interested users may be in a certain topic. It also considers which of their connections share the same interests. Understanding the content your target audience resonates.